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Mama's Earth privacy statement

Effective Date: January 1, 2023

Protecting personal information is a core Mama's Earth value. This privacy statement describes how Mama's Earth collects and uses the personal information you provide on our website: www.mamasearth.com. It also describes the choices available to you regarding Mama's Earth’s use of your personal information and the steps you can take to access this information and to request that we correct or delete it.

Mama's Earth abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

If you have questions about this privacy statement, please email us or write to us at the following address:

If you have technical difficulty using our website, please email us.

To return to the Mama's Earth home page, click here.

Mama's Earth newsletter

If you sign up for the Mama's Earth newsletter, we will collect your name and email address to fulfill your request. We will not share your email address with third parties other than a service provider that mails the Mama's Earth newsletter for us.

To unsubscribe, follow the unsubscribe link that appears at the end of each newsletter.

Contact Us

If you submit personal information, such as your email address, to us by following an "email us" link located throughout our site, we will use that information to respond to your question or request for information. We will not share your information with third parties without your explicit permission.

You can also contact us by email or by writing us at the following address:

Cookies

A "cookie" is a small text file that a website can place on your computer's hard drive in order, for example, to collect information about your activities on the site or to make it easier to use certain site functions. The cookie transmits this information back to the website's computer. Many users do not know that "cookies" are being placed on their computers when they visit websites. If you want to know when this happens, or prevent it from happening, set your browser to warn you when a website attempts to place a cookie on your computer.

We use cookies on our website in the following ways:

When you place items in your shopping cart, we use a cookie to enable you to navigate easily through the checkout process or to continue shopping without losing the items that you already selected.

When you complete a consumer satisfaction survey or respond to other surveys that Mama's Earth posts from time to time, we use a cookie to make it easier for you to use the survey form and to ensure that we do not receive duplicate survey responses from any one respondent.

We also may use cookies to analyze how visitors use our sites in order to make our sites as useful as possible. We do not use cookies to collect or store personally identifiable information.

Website analytics

We use a third party web analytics service provider that uses cookies and web beacons to help us analyze how users use our website and the effectiveness of our marketing search terms. The information generated by the cookie about your use of this website (including, without limitation, your IP address) will be transmitted to and stored by this service provider. It will use this information for the purpose of evaluating your use of our website and compiling aggregated reports for us. The information collected by our service provider and provided to us is not personally identifiable.

Information automatically collected by our website

Our servers automatically collect certain non-personally identifying information, such as your computer’s IP address, the type of browser in use, and pages viewed, when you visit our site. We use this information to understand how visitors navigate through our site, to enhance your experience while using our site, and to make the materials we post as valuable to visitors as possible. We do not link this information to personally identifiable information.

Personal information sharing

We will share your personal information with third parties in the ways to help fulfill services that you have requested. For example, we will share your shipping address with the delivery service used to deliver your order. These service providers are prohibited from using this personal information for any purpose other than what we contract them to perform. We will also share your personal information if we are required to do so by law, or if we believe that doing so is necessary in order to conform to the law, cooperate with law enforcement agencies, comply with legal processes served on Mama's Earth, or otherwise protect Mama's Earth’s legal rights.

Access to your personal information

Mama's Earth will provide you reasonable access to your personally identifiable information, at no cost to you, within 30 days of your access request. If we cannot provide access within the 30-day period, we will tell you when we will provide access. In the unlikely event that we cannot provide you access to this information, we will explain why we cannot do so. To request access to your personally identifying information, email us or write us at the following address:

Security

Providing security for the personal information you submit via our site is a top priority for Mama's Earth. We use Secure Socket Layer (SSL) encryption for information you may provide in our shopping cart area. Please be aware, however, that no transmission of information via the Internet can be entirely secure. You should, therefore, always use caution when submitting personal information online. We take commercially reasonable steps to provide security for your information once we receive it and do not store or retain your credit card information at any time.

Links to other websites

Our site may include links to other websites whose privacy practices may differ from those of Mama's Earth. If you submit personal information to any of those websites, your information is subject to their privacy statements. Mama's Earth’s privacy statement does not apply to information you may submit to those websites. We encourage you to carefully read the privacy statement of any website you visit.

Changes in this privacy statement

If we change this privacy statement in ways that affect the personally identifying information we have collected through our website, we will post those changes in this space and advise you of choices you may have as a result of those changes. We will also post a notice on our home page for 30 days that this privacy statement has changed.